Thursday, October 7, 2010

As a group we are focused on maintaining the community centered business model that has garnered Banana Boat the success it has had over the years -  - however we would like to give both the business plan and design a facelift.

Throughout our research we noticed that the employees who work at the surrounding office complex's do not have a healthy option when picking a lunchtime spot, nor does the area of South Osborne have any establishments offering healthy choices for neighbourhood kids jonesing for a treat.

We are proposing to re-appropriate the site as a new eatery - offering have cooked lunches  and snacks with a focus on local ingredients and recipes.

We plan to continue selling frozen treats but instead of soft-serve ice cream we will offer a variety of baked goods as well as introduce smoothie bar to the neighbourhood.

We hope to use the site more efficiently by building up. The first floor will be where orders can be blocked and take-out picked up.  The second-floor will be cafeteria-style seating with servers delivering meals but not taking orders.  The rooftop will serve as a patio space in the summer months where individuals, in the summer months, can interact with the green roof and enjoy their lunch while looking over at the river flowing by.

Through an intensive re-branding strategy that focuses on honoring the Banana Boat such as keeping  the sign out front, we hope to capture new customers as well as maintaining loyal to those who have been visiting the banana boat for years.





- Madi Cash Prof. Interior Designer

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